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Phone: 704-831-6001

About Our Agency


Bruce Frizen, Managing Agent & President

Bruce Frizen is the Managing Agent and President/CEO at L.E. Goodgame & Associates. He currently is President Elect of the North Carolina Association of Health Underwriters and is on the State Insurance Commissioner’s Agent Advisory Committee. In 2007, after a 25 year career in Retail Management, Bruce started his own Insurance agency focused on working in the group and individual benefits market. In the fall of 2013 Bruce became a partner with L.E. Goodgame & Associates. In April of 2014 he stepped into his current role when Larry Goodgame retired. Bruce’s primary focus is working with group clients benefits and ACA information and compliance.




Caroline Smith, Employee Benefits Account Manager & Vice President

Caroline Smith is the Employee Benefits Account Manager and Vice President of L.E. Goodgame & Associates. She has over 15 years of experience in the Health/Life Insurance industry. Early on, Caroline worked for a large corporation that sold primarily individual life insurance and annuities. In 2004, Caroline began working as an account manager for an independent health insurance brokerage. Her areas of expertise include Small Group Insurance, Mid-market Group Insurance and Individual. Caroline is enthusiastic about working directly with our group clients. She specializes in customer service and creating solutions for our client’s Employee Benefit needs.