About Our Agency


Bruce Frizen, Managing Agent & President

Bruce Frizen is the Managing Agent and President/CEO at L.E. Goodgame & Associates. He currently is President Elect of the North Carolina Association of Health Underwriters and is on the State Insurance Commissioner’s Agent Advisory Committee. In 2007, after a 25 year career in Retail Management, Bruce started his own Insurance agency focused on working in the group and individual benefits market. In the fall of 2013 Bruce became a partner with L.E. Goodgame & Associates. In April of 2014 he stepped into his current role when Larry Goodgame retired. Bruce’s primary focus is working with group clients benefits and ACA information and compliance.